French fashion house Dior is tapping into the trend among men to spend time and money on personal grooming with its first release in a decade of a new men’s fragrance. And to do it, it has chosen the rugged good looks of Johnny Depp in his first role as a fragrance ambassador.
Dior Sauvage is only the seventh men’s fragrance the maison de parfums has produced since 1966. Dior puts the 10-year gap between Dior Homme and Sauvage down to the exacting creation process – by Dior’s inhouse perfume creator Francois Demachy.
The first women’s Dior fragrance, Miss Dior, was launched in 1947. Chanel and Dior are among only a handful of designer brands that run their own fragrance businesses. Dior’s is based in Paris and overseen by Demachy, who grew up in Grasse, the cradle of perfumery. Demachy describes Sauvage as an outdoor, masculine fragrance, a tight balance between man’s “inborn animal and a natural sophistication”.
Depp will star in a short film to mark the Sauvage launch. Directed by Jean-Baptiste Mondino with original soundtrack by Ry Cooder, the film features Depp playing a drifter disenchanted with big city life saying, “I have to get out of here. Which way? I don’t know” before escaping in a 1969 Dodge Charger towards Joshua Tree in the Californian desert. It will be released on September 2. The fragrance is on sale on August 24 priced from $45 for a deodorant spray to $140 for 100ml of the fragrance.
The first print of Johnny’s Dior commercial has been added to the gallery. Very sexy!!! Take a look!
Miscellaneous > Commercials > Dior Sauvage (2015)
After an almost flat men’s fragrance market last year, growth picked up 9.7 per cent in June compared with June 2014. Of the two main segments in the market – the urban, seductive fragrances and the outdoor, masculine fragrances – Sauvage falls into the latter. Dior describes Sauvage as an “olfactory shock … a powerfully fresh composition, virile and confident” with notes including bergamot, citrus, geranium, vetiver and pepper.
I have added images from August 15th of Johnny attending the Worlds, Galaxies, and Universes: Live Action at The Walt Disney Studios presentation to our photo archive.
In a surprise announcement, Disney CEO Bob Iger introduces Johnny Depp, actor and star of the Pirates of the Caribbean movies, as the newest Disney Legend at the 2015 D23 Expo. Video by Mark Eades, ocregister.com
I have added two scans of a Black Mass feature in the latest Entertainment Weekly issue.
Continue reading for the interview in text form for those who might want to use google translate/etc to read the article.